About Us
Welcome to Affinity Radio, your trusted community radio station proudly serving South Shields, Tynemouth, Newcastle, and Gateshead. Broadcasting live from our state-of-the-art studios at the Pride Media Centre in Pelaw, we’re dedicated to bringing you the best local content, music, and community-focused programming.
Who We Are
Affinity Media NE CIC is the organization behind Affinity Radio. We proudly operate two distinct services:
- Affinity Radio Shields
Formerly known as Radio Shields, this station was part of the UK’s very first small-scale DAB radio system.- How to Listen: Tune in via the South Shields and Tynemouth Multiplex, through this website, or simply say, “Alexa, play Affinity Radio Shields”.
- Affinity Radio Newcastle
Broadcasting on DAB Digital Radio through the Newcastle and Gateshead Multiplex, this service connects listeners across the area.- How to Listen: Access the station via this website or say, “Alexa, play Affinity Radio Newcastle”.
Our Mission
At Affinity Radio, we’re passionate about connecting communities through engaging content, local news, and an eclectic mix of music that spans the decades. We aim to be the voice of the North East, reflecting the stories and values that matter most to our listeners.
Get Involved
Whether you’re tuning in for the latest hits, staying updated with local news, or looking to collaborate with us, we’d love to hear from you!
Thank you for being part of the Affinity Radio community.
Programmes
At Affinity Radio, we bring you a diverse and exciting range of programming, ensuring there’s something for everyone. Here’s a snapshot of what you can expect from our daily and weekend shows:
Music for Every Generation
Throughout the day, we play a wide variety of music spanning the 60s, 70s, 80s, 90s, 00s, and today’s chart hits. Whether you’re into the classics or the latest tunes, we have the perfect soundtrack for your day.
Local News & Happenings
Our presenters are passionate about the local area. They stay informed and keep you updated on all the latest local news, events, and happenings.
Interviews & Community Focus
We interview key decision-makers and hold them to account on your behalf, ensuring your voice is heard. We also have conversations with some of the most fascinating people in the North East, allowing you to hear their unique stories on both our services:
- Affinity Radio Shields
- Affinity Radio Newcastle
National & International News
We keep you updated with the latest national and international news stories, providing headlines every hour so you never miss a beat.
Specialist Music Shows
On weekends and evenings, we feature passionate and knowledgeable presenters who specialize in all sorts of genres. Expect deep dives into:
- Indie
- Ska & Reggae
- Country
- Dance
There’s always something exciting happening at Affinity Radio. So whether you’re down the coast in Sunny South Shields or in Newcastle, be sure to check out your nearest service for the best mix of music, local news, and incredible stories from the heart of the North East!

Affinity Radio Launches and Growth
Affinity Radio Shields (formerly Radio Shields) made history by launching on the UK’s first-ever small-scale DAB service on Saturday, 11th December 2021. Continuing our exciting journey, Affinity Radio Newcastle officially launched across Newcastle and Gateshead on Tuesday, 10th December 2024.
Both programs were presented by Pam Royal, former Tyne Tees TV presenter, who discussed the history of the organization and celebrated 17 years of one of the founding members of Affinity Media.
Our Partnerships
We are proud to collaborate with our friends at Red Army Group and Tyneside Community Digital, who are helping bring over 20 stations to Tyneside—a major step in connecting more communities and bringing diverse content to listeners.
Listen to Affinity Radio
Affinity Radio is available via Alexa Smart-Speaker. Simply ask, “Alexa, play Affinity Radio Newcastle” or “Alexa, play Affinity Radio Shields” to tune into your local service.

Volunteering at Affinity Radio
Like all community radio stations, Affinity Radio thrives on the passion and dedication of its volunteers. We rely on volunteers to help manage the station, produce exciting programs, and deliver the content our listeners love.
We’re Looking for Volunteers!
We’re currently looking for enthusiastic individuals to take on a variety of roles, including:
- Managers
- Administrators
- Presenters
- Technicians
- Producers
Whether you’re interested in being on-air or behind the scenes, there’s a place for you at Affinity Radio.
Training and Support
To ensure a rewarding experience for both our volunteers and the station, we provide a training programme for all members, regardless of previous experience. Before you present a programme, you’ll need to complete the training and volunteer at the station, so we can help you develop the skills you need.
Who Can Volunteer?
We welcome volunteers from all backgrounds and communities—no prior experience or education level is required. All you need is enthusiasm, curiosity, and a willingness to learn. In return, you’ll gain valuable skills in broadcasting and production techniques, plus transferable skills that will benefit you in the workplace or your future volunteering roles.
Other Opportunities
If being on-air isn’t your thing, there are plenty of other ways to get involved! We offer roles in:
- Marketing
- Live Events
- Technical Support
- General Administration
At Affinity Radio, you’ll not only develop new skills but also become an integral part of a vibrant community radio station. Get in touch today to start your volunteering journey!
Advertise with Affinity Radio
We offer a variety of advertising packages tailored to suit organisations, sole traders, and small-to-medium-sized businesses. Whether you’re looking to increase brand awareness or target a specific audience, Affinity Radio can help you connect with potential customers in a meaningful way.
Why Choose Affinity Radio?
- South Shields & Tynemouth Coverage: Our DAB radio service in South Shields and Tynemouth reaches over 380,000 people.
- Newcastle & Gateshead Coverage: We also provide coverage across Newcastle and Gateshead, with a potential reach of over 489,000 people.
By advertising with us, you’re tapping into a wide audience, supporting local businesses, and contributing to a vital community service.
We rely on grants, advertising revenue, and donations to continue providing our 24/7 community service to the people of South Shields, Tynemouth, Newcastle, and Gateshead.
Get in Touch Find out more about advertising on Affinity Radio and speak to one of our friendly sales team members. Together, we can create an advertising solution that works for you!

Get in Touch
Do you have community news, events, or interesting stories that you’d like us to cover? We’d love to hear from you!
Call our team at 0300 302 0470 or email us at admin@affinityradio.uk.
Alternatively contact us using the form below: