Advertising on Affinity Radio

What is Affinity Radio?

Affinity Radio is a community radio station serving Newcastle, Gateshead and beyond, broadcasting live from our state of the art studios in Pelaw!

We’re launching on DAB (Digital) Radio, and worldwide via our website, our dedicated mobile apps ‘AFFINITY MEDIA app’ and smart-speakers such as Amazon Alexa.

The DAB radio service has a potential reach of over 489,000 adults from its Blakelaw and Gateshead Transmitter sites. We are one of the few ‘main streamed Community Radio Stations broadcasting locally.

Our DAB coverage.

Our presenters, producers and reporters live and breathe the local area. We live here, work here, study here and run businesses here. 

We’re a community broadcaster that is fully interested in its community and is a central part of area it serves.

Part of our remit is to train and work with broadcasters from under represented and disenfranchised communities. As a not-for-profit organisation all of our income goes back into the station and this valuable work.

Why use radio advertising?

The medium that’s at home, work, in the car, on smart speakers and online

  • Creative commercials are memorable and stand out among the advertisements we see every day.
  • Only cinema advertising has lower ad avoidance than radio advertising.
  • Radio commercials are broadcast regularly and listeners spend several hours tuned in every week. Commercials could be heard more often than adverts seen online or in print.
  • Listeners tend to use radio for company, which leads to radio being viewed as a trusted medium.
  • Advertising is more likely to be recalled when it’s relevant to the listener’s other activity (e.g. driving, browsing the internet).

Choose advertising on Affinity Radio

Local shows and presenters

Every day our local presenters play great music and speak to interesting guests. They also keep listeners up to date with the latest news, weather, traffic and travel and what’s on in our theatres, community groups and clubs.

Affordable and flexible packages

As a small business we understand the need for affordability and flexibility.  We offer a range of packages tailored to your needs, without compromising on quality.

Reach listeners across Newcastle, Gateshead and beyond

Our DAB broadcast area across Newcastle and Gateshead includes 489,000 people aged 15+. We beleive we are the only mainstreamed community DAB radio station fully focused on Newcastle, Gateshead and the surrounding areas.

How much does Radio advertising cost?

BRONZE Package – £135 pcm

Currently 10% OFF!

  • Your AD featured on DAB, Online and on Smart Speaker, played twice a day outside of primetime (10am-3pm)
  • 30 second AD scripted and produced by our production company.

SILVER Package – £150 pcm

Currently 10% OFF!

  • Your AD featured on DAB, Online and on Smart Speaker, played twice a day outside of primetime (10am-3pm)
  • 30 second AD scripted and produced by our production company.
  • Once a month Shout out/Post on our social media channels.

GOLD Package – £195 pcm

Currently 10% OFF!

  • Your AD featured on DAB, Online and on Smart Speaker, played two times an hour including prime time.
  • 30 second AD scripted and produced by our production company.
  • Twice a month Shout out/Post on our social media channels.

PLATINUM Package – £250 pcm

  • Your AD featured on DAB, Online and on Smart Speaker, played once every hour, including Prime Time.
  • 30 second AD scripted and produced by our production company.
  • Twice a month Shout out/Post on our social media channels.

AFFINITY Package – £985 pcm

  • Your advert played on the hour every hour in between News and Weather including Prime Time and events.
  • Your logo/link to your website on our websites side banner
  • Twice a month Shout out/Post on our social media channels.
  • 30 second AD scripted and produced by our production company.
  • Advert to be played on both Radio Shields and Affinity Radio

Please note that ALL packages are subject to a one off £150.00 admin & production fee.

Premium Packages

Event Package

Encourage more visitors to your upcoming event with a short-term, high intensity, radio advertising campaign options available.

  • HIGH Impact 8 week campaign
  • 30 second AD scripted and produced by our production company.
  • Your Event Flyer/logo/link to your website on our home page
  • Your Event Flyer/logo/link to your website on our social media pages
  • LIVE Radio broadcast from your event. Includes full PA, Presenter and Producer.

Show Sponsorship Opportunities

Have your brand associated with one of our regular programmes, features or even your own on-air idea!

Regular mentions on the show of your choice, including our breakfast, daytime and drivetime programmes as well as specialist music shows;

  • Breakfast Show Sponsor (Weekdays 7am – 10am) £1000 pcm
  • Drivetime Show Sponsor (Weekdays 4pm – 7pm) £1000 pcm
  • Mid Mornings (Weekdays 10am – 1pm) £725 pm
  • Evenings (Weekdays 7pm-10pm) £750 pcm

Sponsored TAGS

Your short message on our TAGS “Affinity Radio Weather with YOUR BUISNESS HERE, LEARN MORE AT”

  • Weather Sponsor £350 pcm
  • Travel Sponsor £350 pcm
  • Daytimes Sponsor £350 pcm
  • Weekends £350 pcm.

Please note that ALL packages are subject to a one off £150.00 admin & production fee.

Radio Competitions

Competitions and give aways are a great way to engage potential customers. Tickets, gift vouchers and products can be offered as prizes.

  • Competitions run over one week, with a draw taking place during a programme at the end of the week;
  • Presenters will mention the competition during the week, with details of the prize and how to enter;
  • The included website page for competition entries can display content and banners relating to the prize.

Please note that ALL packages are subject to a one off £150.00 admin & production fee.

If you’d like to find out more about advertising on Affinity Radio or any of the radio stations Affinity Media manages, you can call our office on 0300 302 0470 (Option 3)

You can email advertise@affinitymedia.uk or simply fill in the form below.

We look forward to hearing from you!

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