Our History

Affinity Media NE CIC, founded by CEO Kyle Scott, and has a rich history rooted in community-driven media. He has an extensive background in community radio. His career began at Newcastle & Gateshead’s first full-time FM community station. In 2019, he founded Radio Shields NE CIC, which later expanded into Affinity Media NE CIC. Kyle is committed to using radio to promote social inclusion, provide education, and support marginalized communities. His leadership drives the organization’s growth, helping launch multiple radio services and initiatives focused on local engagement.

In 2021, Radio Shields expanded, securing a place on the UK’s first small-scale DAB network. The organization continued to thrive, and in 2024, the company rebranded to Affinity Media NE CIC to reflect its broadening mission and now operates two distinct radio services: Affinity Radio Newcastle & Gateshead and Affinity Radio Shields. These services are dedicated to bringing local, engaging content to diverse communities across the region. With a focus on community inclusion, educational content, and accessible entertainment, both stations play a vital role in their respective areas. As a company, we continue to work closely with local authorities, councils, and charitable organizations, reinforcing our commitment to public education and social impact.

Kyle’s dedication to local media and community engagement remains at the heart of Affinity Media’s success.

CEO Kyle Scott’s vision remains integral to Affinity’s mission, driving growth and deepening community connections.