Wednesday, April 30, 2025
Affinity Radio

Privacy Policy

Effective Date: 18th April 2025
Affinity Media NE CIC (trading as Affinity Radio)
Website: www.affinityradio.uk

1. Who We Are

Affinity Radio is operated by Affinity Media NE CIC, a community media organisation based in the North East of England. We are registered with the Information Commissioner’s Office (ICO) as a data controller, and we take your privacy seriously.

2. What Data We Collect

We may collect the following types of personal data:

  • Name
  • Email address
  • Contact details (if provided through forms or competitions)
  • IP address and browser/device info
  • Location (based on IP, for analytics purposes)
  • Listening preferences or interactions with the website
  • Information provided in listener surveys, sign-ups, or competitions

We also collect non-identifiable data through cookies and analytics tools.

3. How We Collect Data

We gather data in several ways:

  • When you contact us directly through our website or email
  • When you sign up for newsletters, competitions, or listener features
  • When you visit our website (via cookies and analytics)
  • Through social media interactions
  • Through third-party services such as Google Analytics

4. Why We Collect Your Data

We only collect and use personal data when we have a legitimate reason to do so. These reasons may include:

  • Responding to your enquiries or feedback
  • Sending you station news, updates, or event info
  • Running competitions or listener initiatives
  • Improving our website and user experience
  • Monitoring audience engagement and listening trends
  • Keeping you informed (if you’ve opted in)

We will never sell your data or use it for any purpose outside of what’s outlined above.

5. Sharing Your Data

We may share your data with trusted third parties solely for the purposes above. These include:

  • Email marketing services (e.g., Mailchimp)
  • Website analytics providers (e.g., Google Analytics)
  • Competition partners (only when explicitly stated)

All third parties are required to keep your data secure and use it only under our instructions.

6. Cookies

We use cookies to:

  • Understand how visitors use our site
  • Provide a better user experience
  • Tailor our content or promotions
  • Monitor website traffic

You can control or disable cookies in your browser settings.

7. Your Rights

Under the UK GDPR and Data Protection Act 2018, you have the right to:

  • Access any personal data we hold about you
  • Request correction or deletion of your data
  • Withdraw consent at any time (e.g., unsubscribe from emails)
  • Object to certain types of processing
  • Lodge a complaint with the ICO if you believe your data is being misused

8. Data Security

We take all reasonable steps to protect your personal data from loss, misuse, or unauthorised access. Access to your data is restricted to trained personnel only.

9. Contact Us

If you have any questions about this policy or how your data is handled, please contact:

Data Protection Contact
Email: admin@affinityradio.uk
Registered Address: Pride Media Centre, Unit T1, Stonehills, Pelaw. Gateshead. NE10 OHW